HOUUS Budget Dashboard v6

Westchase Market Decline HEADWIND

What happened: Energy sector slowdown + remote work

Comp Set RevPAR: -21% YoY (from $67.39 to $53.17)

Comp Set Occ: -18% YoY (from 68.6% to 56.2%)

Impact: Absolute revenue down despite winning market share

FIFA World Cup 2026 BULLISH

Location: NRG Stadium (7 matches: Jun 14 - Jul 4)

Visitors: 500,000+ expected to Houston

Impact: $1.5B economic impact to Houston

Strategy: Push rates Jun/Jul, Westchase is convenient to NRG

Energy Corridor Corporate STABILIZING

Major HQs: Chevron, Phillips 66, BMC Software, Dow

Hilton Westchase: Major renovation underway (2026)

Outlook: Energy sector showing signs of stabilization

Strategy: Defend corporate accounts, rate integrity

Property Strengths ASSET

IHG Rewards: Strong loyalty program penetration

ADR Premium: $4+ above comp set average

Occupancy: Consistently outperforms market (MPI 110)

Strategy: Don't chase occupancy with discounts

📈 2025 Actual Metrics (TTM)

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	TTM Total
Actual Revenue	$170K	$203K	$308K	$263K	$297K	$271K	$241K	$212K	$208K	$240K	$212K	$198K	$2.82M
My Property Occ	46.2%	57.5%	72.3%	67.7%	75.6%	71.7%	62.4%	56.2%	57.8%	60.5%	57.7%	53.4%	61.6%
MPI	91.2	90.3	108.7	125.3	140.2	129.4	124.8	105.8	112.6	99.0	100.8	100.7	110.4
My Property ADR	$94	$99	$108	$102	$100	$99	$98	$96	$95	$101	$96	$94	$98.46
ARI	105.3	103.2	106.5	100.2	102.4	99.9	105.4	103.4	103.1	109.5	105.7	109.6	104.5
My Property RevPAR	$43	$57	$78	$69	$76	$71	$61	$54	$55	$61	$56	$50	$60.64
RGI	96.1	93.2	115.8	125.6	143.5	129.2	131.5	109.3	116.2	108.3	106.5	110.4	115.5

📋 2026 GM Property Budget

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
GM Budget Revenue	$177K	$217K	$317K	$276K	$319K	$328K	$291K	$216K	$221K	$251K	$216K	$202K	$3.03M
vs 2025 Actual	+4.1%	+6.9%	+2.9%	+4.9%	+7.4%	+21.0%	+20.7%	+1.9%	+6.3%	+4.6%	+1.9%	+2.0%	+7.4%
Projected RGI	100	102	119	127	146	156	159	111	123	113	108	112	~120

✅ 2026 Approved Budget

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
Approved Revenue	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD	TBD
vs GM Budget	-	-	-	-	-	-	-	-	-	-	-	-	-
Approved RGI	-	-	-	-	-	-	-	-	-	-	-	-	-

Approved Budget: Awaiting final approved numbers from ownership. This section will be updated once budget is finalized.

📊 2026 Recommended Budget (Dash)

RGI 130 target built on FIFA bump (Jun/Jul) + sustained corporate growth. Yellow = key adjustments vs GM Budget.

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
Recommended Revenue	$195K	$230K	$330K	$290K	$335K	$355K	$320K	$235K	$240K	$275K	$235K	$220K	$3.28M
vs 2025 Actual	+14.7%	+13.3%	+7.1%	+10.3%	+12.8%	+31.0%	+32.8%	+10.8%	+15.4%	+14.6%	+10.8%	+11.1%	+16.4%
vs GM Budget	+$18K	+$13K	+$13K	+$14K	+$16K	+$27K	+$29K	+$19K	+$19K	+$24K	+$19K	+$18K	+$252K
Target RGI	130	130	130	130	130	130	130	130	130	130	130	130	130

Recommended vs GM Budget: Dash recommendation is $3.28M vs GM's $3.03M (+$252K / +8.3%). Key drivers: FIFA World Cup rates in Jun/Jul (+$56K combined) and sustained RGI 130 performance with new sales coordinator.

Why RGI 130? Built in 2018 (newest in compset), with a dedicated sales coordinator now in place. GM Budget RGI of ~120 is conservative. RGI 130 is achievable through midweek corporate sales and FIFA rate optimization.

Revenue Comparison: 2025 Actual vs GM Budget vs Recommended (Dash)

Budget Gap Analysis - RGI 130 Ownership Proposed Target

Scenario	Revenue	vs 2025	vs Budget	RGI	Assessment
2025 Actual (TTM)	$2.82M	-	-$210K	115.5	Base year - already winning
Fair Share	$2.44M	-13.5%	-$590K	100	Unacceptable for 2018 build
GM Budget 2026	$3.03M	+7.4%	-	~120	Conservative growth
RECOMMENDED (DASH)	$3.28M	+16.4%	+$252K	130	Achievable with sales execution

Why RGI 130? Built in 2018, this is the NEWEST hotel in the comp set. With a dedicated sales coordinator now in place, achieving RGI 130 through midweek corporate development and FIFA rate optimization is realistic.

Where does $252K come from? Key differences vs GM Budget: FIFA World Cup premium rates in Jun/Jul (+$56K combined), stronger Jan/Feb corporate push (+$31K combined), and sustained growth across all months with RGI 130 discipline.

2025 STR Performance Analysis

MPI (Occupancy Index)

110.4

Winning 10% more rooms than comp set

ARI (Rate Index)

104.5

$4 above comp set ADR

RGI (Revenue Index)

115.5

Winning on both axes

Rank in Comp Set

#2-3

Of 7 hotels

Month	My Occ%	Comp Occ%	MPI	My ADR	Comp ADR	ARI	My RevPAR	Comp RevPAR	RGI	Rank
Jan	46.2%	50.6%	91.2	$93.63	$88.91	105.3	$43.24	$45.01	96.1	#6/7
Feb	57.5%	63.6%	90.3	$99.35	$96.22	103.2	$57.08	$61.22	93.2	#6/7
Mar	72.3%	66.5%	108.7	$108.12	$101.56	106.5	$78.13	$67.49	115.8	#2/7
Apr	67.7%	54.1%	125.3	$101.92	$101.69	100.2	$69.04	$54.97	125.6	#2/7
May	75.6%	53.9%	140.2	$99.99	$97.67	102.4	$75.56	$52.64	143.5	#1/7
Jun	71.7%	55.4%	129.4	$99.25	$99.37	99.9	$71.19	$55.08	129.2	#2/7
Jul	62.4%	50.0%	124.8	$98.00	$93.01	105.4	$61.13	$46.48	131.5	#2/7
Aug	56.2%	53.2%	105.8	$95.77	$92.66	103.4	$53.83	$49.25	109.3	#4/7
Sep	57.8%	51.3%	112.6	$94.58	$91.70	103.1	$54.66	$47.05	116.2	#2/7
Oct	60.5%	61.2%	99.0	$100.51	$91.80	109.5	$60.84	$56.15	108.3	#3/7
Nov	57.7%	57.2%	100.8	$96.25	$91.08	105.7	$55.53	$52.12	106.5	#4/7
Dec	53.4%	53.0%	100.7	$94.16	$85.88	109.6	$50.25	$45.52	110.4	#3/7
TTM	61.6%	55.8%	110.4	$98.46	$94.26	104.5	$60.64	$52.58	115.5	#2-3

Strength: Property WINS on both occupancy (MPI 110.4) AND rate (ARI 104.5). This dual strength results in an RGI of 115.5 - significantly above Fair Share.

Weakness (Jan/Feb): Only months with RGI below 100. The issue is MPI (91.2, 90.3) not ARI. The property is losing occupancy in these slow months while maintaining rate advantage. Need demand generation strategy.

Year-over-Year Context: While RGI is excellent, absolute performance is down significantly. Property RevPAR: -15.5% YoY. Comp Set RevPAR: -21% YoY. The market has declined, but this property declined less.

2025 Daily Performance Analysis

Best Day RGI

211.5

Apr 11 (Friday)

Worst Day RGI

50.1

Aug 25 (Monday)

Days with RGI > 100

267

73% of the year

Days with RGI < 80

9% of the year

Day of Week Performance Pattern

Day	Avg RGI	Avg MPI	Avg ARI	Pattern	Insight
Saturday	141.7	123.6	114.7	WIN	Best day - leisure/weekend strength
Friday	129.7	116.0	111.9	WIN	Strong weekend kickoff
Sunday	120.9	115.9	104.8	WIN	Extended stay capture
Thursday	117.9	112.3	105.2	WIN	Pre-weekend business
Wednesday	107.2	106.1	100.8	WIN	Midweek solid
Monday	104.5	105.6	99.2	WIN	Slight ARI weakness
Tuesday	103.3	103.9	99.6	WIN	Slight ARI weakness

Remarkable Performance: This property WINS every day of the week! Average daily RGI ranges from 103.3 (Tuesday) to 141.7 (Saturday). This is exceptional market share capture across the entire week.

Top 10 Best RGI Days (2025)

Date	Day	RGI	MPI	ARI	My Occ	Comp Occ	Notes
Apr 11	Fri	211.5	176.7	119.7	74.0%	41.9%	Strong Friday demand
May 10	Sat	200.9	167.4	120.0	83.5%	49.9%	Spring weekend peak
Jul 12	Sat	197.9	162.7	121.6	88.2%	54.2%	Summer weekend
Jun 19	Thu	190.8	181.3	105.2	87.4%	48.2%	Juneteenth holiday
Apr 5	Sat	188.4	174.3	108.1	83.5%	47.9%	Spring weekend
Jun 1	Sun	181.1	181.4	99.9	72.4%	39.9%	Memorial Day weekend
Dec 21	Sun	180.1	180.9	99.6	62.2%	34.4%	Holiday weekend
May 2	Fri	174.8	152.3	114.8	83.5%	54.8%	Strong Friday
May 4	Sun	173.8	161.7	107.5	84.3%	52.1%	Extended weekend
May 26	Mon	172.3	185.4	92.9	59.8%	32.3%	Memorial Day

Pattern: Best days consistently show MPI 150-185 (massive occupancy wins) combined with ARI 105-120. This property captures demand when the market is soft - likely through strong IHG loyalty and OTA positioning.

Hot Market Days We Could Have Captured More

Days where comp set had >60% occupancy but our MPI was below 90

Date	Day	Comp Occ	My Occ	MPI	RGI	Opportunity
Jan 13	Mon	67.3%	39.4%	58.5	59.3	MLK holiday week?
Jan 14	Tue	80.3%	55.9%	69.6	68.2	Market compression
Feb 5	Wed	79.1%	55.9%	70.7	67.9	Demand spike
Feb 11	Tue	76.0%	53.5%	70.5	65.4	Valentine's week
Oct 8	Wed	68.8%	47.2%	68.7	64.2	Fall demand
Nov 4	Tue	74.3%	51.2%	68.9	66.4	Post-election week

Opportunity Pattern: The few "missed" days are mostly weekday demand spikes in Jan/Feb and Q4. These appear to be corporate compression days where this property loses to properties closer to Energy Corridor offices. Consider targeting these known compression periods with corporate outreach.

2026 Revenue Growth Strategy

Recommended Budget Strategy: $3.28M | RGI 130

With a dedicated sales coordinator now in place, achieving RGI 130 is realistic. Key drivers: FIFA World Cup rates (Jun/Jul), midweek corporate development, and rate discipline across all months.

PRIORITY 1 FIFA World Cup (Jun 14 - Jul 4)

Opportunity: 7 matches at NRG Stadium

Recommended ADR: $138 Jun, $124 Jul

vs GM Budget: +$5 ADR premium in Jun

Action Items:

- Push rates to $130-150 during match dates

- Minimum 2-night stays during peak periods

- Market Westchase location (20 min to NRG)

Revenue Impact: +$64K vs GM Budget (Jun/Jul combined)

PRIORITY 2 Fix Feb Weakness

Problem: GM Budget projects Feb RGI of 93.1 (below Fair Share!)

Recommended: RGI 110.0 | $290K revenue

Gap vs Budget: +$56K

Action Items:

- Valentine's Day packages and promotions

- Corporate group bookings for Q1 meetings

- Energy Corridor sales blitz in January

Root Cause: Historically lacked sales resources

PRIORITY 3 Rate Discipline (ARI 105+)

Current ARI: 103.9 (slipping from 105+)

Recommended ADR: $117.08 (+4.5% vs 2025)

vs GM Budget ADR: +$1.87 premium

Action Items:

- Stop discounting on OTAs - pull back promotions

- IHG loyalty program push (higher-value guests)

- Corporate rates at premium to BAR

Target: Maintain $4+ ADR premium vs comp set

PRIORITY 4 Nov Recovery (+$45K)

GM Budget RGI: 98.4 (below Fair Share!)

Recommended RGI: 110.0 | $305K revenue

Gap vs Budget: +$45K

Action Items:

- Texans home games - rate optimization

- Thanksgiving week packages

- Corporate holiday travel capture

Note: Nov is a fixable gap with proper sales

Monthly Revenue Targets - Recommended vs GM Budget

Month	2025 Actual	GM Budget	Recommended	Gap vs Budget	Key Driver
Jan	$170K	$177K	$195K	+$18K	Corporate push with new sales
Feb	$203K	$217K	$230K	+$13K	Rodeo demand capture
Mar	$308K	$317K	$330K	+$13K	Rodeo spillover
Apr	$263K	$276K	$290K	+$14K	Maintain momentum
May	$297K	$319K	$335K	+$16K	Corporate + graduation
Jun	$271K	$328K	$355K	+$27K	FIFA World Cup
Jul	$241K	$291K	$320K	+$29K	FIFA World Cup
Aug	$212K	$216K	$235K	+$19K	Back-to-school corporate
Sep	$208K	$221K	$240K	+$19K	Fall corporate
Oct	$240K	$251K	$275K	+$24K	Texans, Energy Corridor
Nov	$212K	$216K	$235K	+$19K	Corporate + Thanksgiving
Dec	$198K	$202K	$220K	+$18K	Holiday travel
TOTAL	$2.82M	$3.03M	$3.28M	+$252K	+8.3% vs GM Budget

Key Gap Drivers: FIFA months Jun/Jul add +$56K combined through premium rates and high demand. Oct push (+$24K) targets Texans games and Energy Corridor corporate. Every month contributes $13K-$29K above GM Budget.

Bottom Line - How to Close $252K Gap:
1. FIFA Rate Optimization - Push ADR during match dates (+$56K combined Jun/Jul)
2. RGI 130 Discipline - Sustained market share capture across all months
3. Sales Coordinator Impact - Corporate midweek development with new dedicated resource
4. Rate Discipline - Maintain ADR premium vs comp set

Sales Coordinator Impact: With a dedicated sales resource for the first time, the gaps are achievable. GM Budget RGI of ~120 is conservative. Recommended RGI 130 is realistic through midweek corporate development and rate discipline.

HOUUS 2026 Budget Dashboard v6

2026 Recommended Budget (Dash): $3.28M Revenue | RGI 130

2025 ACTUAL (TTM)

GM BUDGET 2026

APPROVED BUDGET

RECOMMENDED (DASH)

2026 Market Context

Westchase Market Decline HEADWIND

FIFA World Cup 2026 BULLISH

Energy Corridor Corporate STABILIZING

Property Strengths ASSET

📈 2025 Actual Metrics (TTM)

📋 2026 GM Property Budget

✅ 2026 Approved Budget

📊 2026 Recommended Budget (Dash)

Revenue Comparison: 2025 Actual vs GM Budget vs Recommended (Dash)

Budget Gap Analysis - RGI 130 Ownership Proposed Target

2025 STR Performance Analysis

MPI (Occupancy Index)

ARI (Rate Index)

RGI (Revenue Index)

Rank in Comp Set

2025 Daily Performance Analysis

Best Day RGI

Worst Day RGI

Days with RGI > 100

Days with RGI < 80

Day of Week Performance Pattern

Top 10 Best RGI Days (2025)

Hot Market Days We Could Have Captured More

2026 Revenue Growth Strategy

Recommended Budget Strategy: $3.28M | RGI 130

PRIORITY 1 FIFA World Cup (Jun 14 - Jul 4)

PRIORITY 2 Fix Feb Weakness

PRIORITY 3 Rate Discipline (ARI 105+)

PRIORITY 4 Nov Recovery (+$45K)

Monthly Revenue Targets - Recommended vs GM Budget

Scenario	Revenue	RGI	vs 2025
2025 Actual (TTM)	$2.82M	115.5	-
GM Property Budget	$3.03M	~120	+7.4%
RECOMMENDED (DASH)	$3.28M	130	+16.4%